Link Building for Off-Page SEO in 2023: 5 Easy Things to Do

Throughout the years, a lot has changed in the SEO landscape. Especially, when we’re talking about the Google algorithm, there’s no way of knowing the exact mechanism anymore. However, since the early days, there has been a strategy that has always been working like a charm in terms of increasing website visibility and authoritativeness, which is link building for SEO.

What Is Link Building?

Link building isn’t stacking links in your website, it’s the strategy to get other websites to link to yours. It’s an important indicator for SEO to tell the search engine that your website has a high level of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). And a website that is good in link building will easily rank higher on the search engine result page.

5 Easy Ways to Do Link Building for Off-Page SEO

Now, here are the easy ways of link building you can do to boost your off-page SEO.

Guest Blogging

The first easy way to do link building for your off-page SEO is by writing a guest blog post on another’s site. You can do it by paying them, or by letting them do the same thing with your website.
By doing this, you can include a link back to your website in the blog post that you write for them. This is not only a great way for link building, but to also build authority in your industry and gain relationships with other website owners.

One thing to note when doing this way of link building for your off-page SEO is to pick a website that’s relevant to yours. Otherwise, your effort will be wasted.

Make Quality Content to Build Link

One of the most, maybe primitive ways, that still works in link building is to make quality linkable content in your website. In short, make a blog that people want to link to.

Several types of blog posts will boost your link-building strategies: infographics type, answering common questions, deep research content, and many more. Furthermore, you need to apply a good SEO strategy while making the content to ensure the content is SEO optimized and shows up on the search engine page.

Get Into Trustworthy Directories

In Google, there are different online directories, and not everything is equal. Some lack values, and are usually excluded by Google from the search results. Avoiding this listing is important in your link-building process.

How to do it? Always provide valuable information to your user. Choose the niche of directories that are associated with industry-specific informative websites.

Ask For Backlinks

This is a fool-proof method of gaining backlinks. That is to ask the people you know who own websites, social media, blogs, etc. To put a link to your website in their posts. Especially in your early days of building links for your website, this method will increase your domain authority and increase your off-page SEO score faster.

Recover Lost Backlinks

Sometimes, there might be broken backlinks to your website. There are a few things that could cause this, from changes in page locations to misspellings by the webmasters, etc. This could cause 404 errors and as a result, make you lose the backlink from the site.

The last strategy for link building for off-page SEO is recovering these lost links. You can do it by using some Link Recovery Tool, find the broken or lost links, and fix whatever the issue is with the page.


In the ever-changing world of SEO optimization, there is one strategy that will always remain one of the best, and that is link building for off-page SEO. It is the best way to prove the EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) of your website.

You can do link building easily by doing 5 things: guest blogging, making quality content to build links, getting into trustworthy directories, asking for backlinks, and recovering lost backlinks. By doing these 5 things, we guarantee you that your page will rank higher in Google SERP.

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